Skip to content

How to choose a perfume

To choose a perfume: identify the olfactory family, pick a concentration that fits the occasion, test it on skin and wait 30 minutes, judge longevity after four hours, and only then choose a size.

  1. Step01

    Identify the family

    Recall fragrances you have liked and find what they share: flowers, wood, citrus, sweetness. That is your family, and where the search starts.

  2. Step02

    Pick a concentration

    Take eau de toilette for heat and the office, eau de parfum or extrait for evenings. Perfume oil works when you do not want projection.

  3. Step03

    Apply it to skin

    One spray on the wrist, and do not rub. Rubbing breaks the top notes and speeds up evaporation.

  4. Step04

    Wait 30 minutes

    Top notes disappear within 15–30 minutes. The decision is made on the heart of the fragrance, not the first seconds.

  5. Step05

    Check longevity, then choose a size

    Smell the wrist again after four hours. If it is still there, longevity will carry a full day. Make your first bottle 30–50 ml.

The families and what they mean

Floral
Built around flowers: rose, jasmine, tuberose, iris.
Amber
Warm resins, vanilla and benzoin — what used to be called oriental.
Woody
Cedar, sandalwood, vetiver, oud — a dry woody base.
Citrus
Lemon, bergamot, mandarin: light fragrances for hot weather.
Chypre
Citrus on top against oakmoss and patchouli underneath.
Fougère
Lavender, coumarin and moss — the classic masculine structure.
Gourmand
Edible notes: vanilla, caramel, praline, coffee.
Aquatic
Marine freshness, salt and ozonic notes.
Leather
Tanned leather, smoky birch tar and tobacco.
Musk
Soft musks: clean skin, linen, powder.

Concentrations and longevity

Eau de Toilette
5–15% fragrance concentrate. Lasts 3–5 hours and stays light.
Eau de Parfum
15–20% concentrate. Lasts 6–8 hours — the most common format.
Parfum (extrait)
20–30% concentrate. Lasts 9–12 hours; apply a single drop.
Perfume oil
Alcohol-free, applied to skin. Soft sillage, high longevity.